MyBroadway
MyBroadway – Sign Up from Monday 19th January
At Broadway, we're more than just a cinema and theatre - we're a home for stories, creativity, and community. Independent, local, and full of character (just like our people), we take pride in offering something special: a place where every visit feels personal.
We're proud to announce the launch of MyBroadway, an exclusive loyalty membership designed to celebrate you, our wonderful community. With MyBroadway, we've built a loyalty membership that celebrates and rewards the passion of our audiences. From complimentary film tickets and priority booking to discounts, birthday treats, and exclusive invitations, it's our way of saying thank you for supporting your local cinema and theatre. Because MyBroadway isn't just about perks - it's about belonging to a place with history, heart, and a future shaped by the people who love it most.
Welcome to MyBroadway GOLD
MyBroadway GOLD isn’t just a membership - it’s a celebration of the stories, people, and unforgettable experiences that make Broadway unique.
Our beautiful Art Deco building has stood as a symbol of golden-era cinema for almost 90 years. By becoming a Gold member, you'll enjoy exclusive benefits every time you visit. But it's so much more than that - you're supporting the arts, preserving our history, and ensuring Broadway continues to be a place where stories live on.
Your Cinema. Your Theatre. Your Broadway.
Join MyBroadway for exclusive benefits...
Sign Up from Monday 19th January
£45 to join the annual membership
✔ 5 complimentary film tickets
✔ Priority booking - advanced 24 hours
✔ No online booking fee
✔ 10% discount on theatre tickets
✔ 10% discount on concessions
✔ Personalised film recommendations straight to your inbox
✔ A special Birthday treat
✔ Invitation to exclusive events and screenings
Free to join for under 25s
✔ Priority booking - advanced 24 hours
✔ No online booking fee
✔ 10% discount on theatre tickets
✔ 10% discount on concessions
✔ Personalised film recommendations straight to your inbox
Free to join
✔ No online booking fee
✔ Personalised film recommendations straight to your inbox
Frequently Asked Questions
I love this! Can I sign up now?
The new programme goes live on Monday 19th January – put the date in your diary and come back to sign up!
What does a MyBroadway membership include?
GOLD: 5 free cinema tickets, priority booking 24hrs in advance, no online booking fees, 10% discount on theatre tickets, 10% discount on concessions, a birthday treat, invitations to special events, and e-new based on your preferences.
U25s: priority booking 24hrs in advance, no online booking fees, 10% discount on theatre tickets, 10% discount on concessions, and e-new based on your preferences.
FREE: No online booking fees, and e-news based on your preferences.
Which screenings can I use my free cinema tickets on?
Any standard or Films In Four film screening. Event Cinema and Theatre tickets are not included.
How many free cinema tickets can I use at once?
You can use your tickets in one visit if you wish, or you can use them throughout the year.
Can I gift someone a MyBroadway GOLD membership this Christmas?
Absolutely! GOLD membership gift vouchers will be available to purchase in person at the cinema from Saturday 21st November. You can also find them on sale at Standalone Farm’s Christmas Market on 29th and 30th November. It’s the perfect present for those hard-to-buy-for loved ones!
I have been gifted a MyBroadway GOLD membership, how do I activate my card?
Once MyBroadway goes live in January, you'll need to bring your gift card into the cinema. We’ll get you signed up and hand you your exclusive shiny new membership card.
Will I get discount on food and drink at Broadway?
Yes, if you are a MyBroadway GOLD or U25s member. Bring your membership card to the cinema to receive 10% off concessions.
What will happen to Broadway Plus?
Broadway Plus points expire on 31st December 2025. At this point Broadway Plus will be dissolved, making way for our exciting new loyalty program, MyBroadway.
How long is my membership valid for?
One year from date of purchase. Unused free tickets cannot be carried over beyond the expiry date.
Can I let someone else borrow my Gold card?
No, membership cards are to be used by the original member only.
Are memberships refundable if I change my mind?
No, GOLD memberships are non-refundable.
How do I get in touch with Broadway Cinema & Theatre regarding my membership?
Please contact belong@broadway-letchworth.com for any membership queries.